DoMonument is the lens through which I approach design: a way of thinking and creating aimed at shaping domestic monuments.
After all, the monument is the only architectural form conceived simply to exist. Its mere presence makes a city recognized and recognizable.
This principle can be translated to the domestic scale.

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Domestic monumentalism stems from the idea that a project can inhabit any space — museum, showroom, office, or home — representing itself through the values of the brand that produces it and through my own concept of design.

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This approach is rooted in my years of study at the Politecnico di Milano, where I trained as an architect (Section A license) and which I continue to practice through collaborations with various studios.
Whether it involves architecture, interiors, or objects, my method remains the same: I do not design to entertain, to please, or to decorate.

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I design to evoke.